In 2015, restaurants fulfilled a longstanding customer request to serve breakfast all day - a move that worked to reinvigorate sluggish sales. Listening to customers has been a key part of the McDonald’s turnaround plan under Chief Executive Officer Steve Easterbrook. Kempczinski said elevating the McCafé brand is “a central part of our growth strategy and we can’t wait to share what’s next.” McCafe promotions have already been a threat to Dunkin’ Donuts, Chief Executive Nigel Travis said earlier this year: “It’s becoming a little bit more crowded, a bit more aggressive,” according to a CNBC report. “With the oversupply of restaurants and cafes today, there is great pressure to constantly raise the bar on quality and keep your competitors on their toes.” “The time appears to be right for McDonald’s to close the gap on their rivals,” said Tristano, a food service analyst based in Chicago. ![]() Increasing quality is a natural next step because Dunkin’ Donuts and Starbucks are strong with quality and convenience. Restaurant industry analyst Darren Tristano said McCafe has been a solid performer in the breakfast and all-day beverage category because consumers find it a good value. “We understand how important the coffee culture is for consumers and we are committed to meeting that demand at the taste, convenience and value only McDonald’s can offer,” Chris Kempczinski, president of McDonald’s USA, said in a statement. McDonald’s, which also sells its McCafe-branded ground coffee in grocery stores, said they have not finalized the list of retailers where the bottled drinks will be sold. Ready-to-drink bottled frappes are expected to hit stores in early 2018. On Wednesday, McDonald’s also confirmed plans to expand McCafe in supermarkets. ![]() “This is the first real change since we launched McCafe,” said Widdicombe, whose restaurants are among the first in Southern California to test the new drinks. Beverage packaging is also expected to change seasonally. White and gold cups for hot and cold drinks replace the dark brown paper cups. ![]() Syrups used in the coffees are now free of artificial colors and flavors. Restaurants also have been outfitted with higher quality espresso machines, which produce a creamier and thicker milk foam. On Wednesday, McDonald’s said 14,000 McDonald’s restaurants across the U.S., including 600 in Southern California, have launched three new espresso drinks to the coffee menu: cappuccino, Americano, and iced caramel macchiato. Now, nearly a decade later, McCafes have been refreshed to increase repeat visits from casual customers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |